Getting traffic to your website using a landing page or landing tab is the first step towards a potential conversion or online sale. This is an important stage, as it may often be a user’s first contact with your brand, so in these cases, first impressions can be key.
Currently, many of the websites and services used were created in connection with existing platforms. This means that through links and appropriate content, you can drive traffic to your landing page. Some of the options from which you can obtain traffic are App Stores, Social Sites, and Groups.
• App Stores: iTunes, Android, Chrome Extensions.
• Social Sites: Quora, Craigslist, Zest.is, Medio, Flipboard.
• Groups: Slack Communities, LinkedIn, or Facebook.
Email marketing is an excellent way to attract and retain customers. It is an essential tool that offers a return on investment.
With a well-maintained database, the plan is to attract as many people as possible to the landing page. When you upload new material to your blog or website, you should send an email to your database inviting them to view the new content, which will directly increase traffic to your website and gradually build lead loyalty.
Social media ad campaigns are an excellent channel for increasing your brand’s visibility, creating a community, and boosting conversions and sales. Once you have a clear idea of who your target market is, you can start running ads on Facebook, Instagram, LinkedIn, and Twitter. What’s more, these platforms allow you to estimate the costs and reach of your ad.
The greatest strength of search engine marketing is that it offers advertisers the opportunity to place their ads in front of motivated customers who are ready to buy at the right moment. Therefore, search engine marketing is a powerful and effective way to grow your business.
While we all want to gain lots of followers and achieve good results, it’s also important to have a plan for converting those followers into actual customers.
Social media is most often used to increase brand awareness, but it can also be a great source of traffic to your landing page. To do this, you need to interact with your followers and redirect them to your landing page, where you can effectively capture their data.
One of the main channels for attracting traffic to your landing page is content marketing. The goal of content marketing is to attract qualified traffic. Content marketing will help you obtain potential customers organically, with valuable and relevant content.
