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Online Store: Streamline the purchasing process in your business

Author: Joysan Basanta

4 min read

February 12, 2021

Tienda online: carrito de compras en una mesa con computador de fondo

The growth of e-commerce in recent years has been remarkable in the world of the Internet. That is why the economic advantages of having a space to sell products or services make online stores indispensable today.

In e-commerce, increased sales and customer loyalty depend on many factors related to web design, which offers this possibility to SMEs and large companies. A business open to the public 365 days a year, 24 hours a day, that does not require employees or customer service because users can easily make purchases.

Features of an Online Store:

• It remains “open” all day: You can sell 365 days a year.

• Allows you to reach more customers: Expands the market.

• Reduces costs: Compared to a physical store, the costs are much lower.

• Includes a user registration system.

• Includes a rating system: Users rate the seller on the product and delivery times, determining the seller’s trustworthiness and the quality of the product/service.

Tienda online: Personas viendo una tienda online en un computador.

Advantages of an Online Store

• Reduce your costs: To have an online store, you don’t need to have all your products displayed in a physical space.

• Sell anywhere in the world: It allows you to sell your products anywhere in the world.

• Customers can buy from you at any time: An online store is open to customers 24 hours a day, 365 days a year.

• Customer loyalty: By understanding your customers’ purchasing behavior and how often they have placed orders in your online store, you can build loyalty by offering discounts or promotions tailored to their needs. Improve your business image: Offering users a good online sales platform will give your company a great corporate image.

Tools for creating an online store:

• WooCommerce+

•WordPress

• Magento

•Oleoshop

WooCommerce+ WordPress

This tool is a WordPress plugin. WooCommerce is a very good tool. It is also very positive for website SEO. It is easy to use, flexible, and has many options to customize it according to your needs and preferences. WooCommerce is a very complete and functional plugin that allows you to set up an online store in just a few minutes. Due to its ease of use and features, WooCommerce has become one of the most downloaded plugins by users looking to set up an online store.

Magento

Magento is an open-source e-commerce platform that was launched in 2007, so we can deduce that it is a relatively young project. Despite this factor, it has earned the respect of many programmers and entrepreneurs, and is now one of the most widely used systems. It offers unlimited capabilities, including multi-store, multi-language, feature and attribute management, and complex order editing, all of which make it a truly comprehensive system that is far superior to its competitors. It is supported by a large and very active community of developers who are responsible for optimizing the platform and resolving any issues that may arise.

Oleoshop

It is an online store platform available for rent. The platform provides you with an almost fully assembled online store (domain, hosting, content manager, CRM, design, or layout) in exchange for a monthly payment. It is an alternative that adapts to every situation, offers a high degree of customization, and many possibilities for having an optimized and well-structured online store.

There are many other online store creation platforms, but it can be concluded that, at present, WooCommerce+WordPress can be considered the best platform for creating a modern design and managing content easily.

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