Offering a digital restaurant menu via QR codes is the latest trend in restaurants. This is one of many measures being implemented in this sector in response to the “new normal” we are experiencing due to the COVID-19 pandemic. In order to respect social distancing and prevent further infections, restaurants have taken on the task of implementing digital restaurant menus, with the aim of providing greater safety for their employees and protecting the health of their customers.
With digital restaurant menus with QR codes, your customers will not need to download any apps; they can simply scan the code with their cell phone and directly access all the information on the restaurant menu without having to touch a physical menu. Other benefits of having a digital menu include: easily customizing the menu to your liking and greater agility for customers when using it, as they can access the information with a single click. In addition, you have the freedom to use videos and animations that generate visual appeal, so that customers can see how a particular dish is presented or how it has been prepared.
Although many restaurants are implementing the use of QR codes, they are not doing so correctly, as they direct customers to a restaurant menu in PDF or image format, interrupting the flow and vision of diners, since these formats are often low resolution and do not enhance the digital experience.
Introducing restaurant dishes into a digital restaurant menu is a great idea. At first, it may seem complicated and costly to transition from a physical menu to a digital restaurant menu, or on the other hand, to leave the quick solution of menus in PDF or image format. However, it will always be essential to offer the best customer experience. At Community Marketing, our main mission is to make managing your business easier, which is why we offer you the best option for your restaurant.
Having a digital menu means knowing how to take advantage of technology, the Internet, and social media.
