Email marketing aims to send messages or notifications to acquire new customers, strengthen ties with existing ones, build loyalty, generate sales of services and/or products, create interaction, among other objectives. A fundamental part of this process is the use of a corporate email address.
The concept of email marketing encompasses sending mass emails from a corporate email address to prospects, customers, subscribers, or any type of contact who expects information about the service or product offered by the company.
There are multiple ways to subscribe to an email list:
• Pre-registering, which is connected to the email database.
• Importing contacts into the database.
• Subscribing manually. Once subscribed, they can receive real-time email campaigns, campaigns scheduled for a specific date, or automated campaigns to create interaction with the user.
The main benefit of mass mailing is tracking user behavior. We can find out if they opened the message, subscribed, or clicked on a link. This allows us to segment the audience based on their behavior on the web.
Aesthetics play an extremely important role because, unlike traditional mail, we can use graphics, colors, images, and text to make the content more appealing to the audience, especially when sent from a corporate email address with a professional image.
Email marketing reaches more customers with a corporate profile and is beneficial for B2B (Business to Business) lines of business, as the recipient is usually working from their computer or mobile device, checking their corporate email and ready to receive and read emails.
In addition, we can obtain much more detailed information about the contact through forms. Data such as full name, email, phone number, address, company, sector, etc. can be obtained. With other tools such as push messages and SMS, the data is very limited and in some cases is not sufficient for the precise segmentation that email sent from a corporate email address allows.
• ActiveCampaign: Allows you to create visually appealing emails, automate messaging, and integrate complementary tools.
• MailChimp: Captures website visits and creates a database through forms. Segments campaigns according to specific criteria and sends them in real time or on a scheduled basis.
• SendinBlue: Allows you to score each contact, includes automated emails, SMS marketing, among other features.
If you are interested in including email marketing in your business, you can contact us and schedule a free consultation with one of our digital marketing strategists to optimize the use of your corporate email in your campaigns.
