January 2021

Discover how digital advertising can boost your business. Learn strategies for Google Ads, Facebook Ads, and more. Maximize sales and visibility today!

Find out about the solution that many restaurants and commercial establishments have used to minimize pandemic restrictions: a 100% digital restaurant menu.

Social media has become the most widely used form of communication in the last decade. Through social media…

Web design: fundamental elements for building a website Author: Joysan Basanta January 7, 2021 Websites have become powerful tools for positioning a company or brand in the digital environment. Currently, they are the main means of visibility for companies, as they are the public face of companies or brands. Web design is crucial to achieving this goal. There are certain tools for building or designing websites. These tools are tailored to each company’s need to become visible in digital environments, so a number of resources must be taken into account to provide content for the website. For example, photo editing software such as Photoshop. It is also recommended to use web design programs that involve typography and others that relate to the distribution of space for page content. For small businesses or brands that are just getting started in the digital environment, we recommend using tools called Content Management Systems or CMS for your website design. These tools help you create and shape websites or web pages more easily and with much more graphic content, such as WordPress, Blogger, Wix, among others. One of the most recommended tools is WordPress. In addition to being very popular among web designers, it is an excellent open-source tool that facilitates the creation of business websites, universities, blogs, educational websites, and also online stores. WordPress is also recommended because it offers a wide variety of themes and plugins that facilitate web design. For all of the above reasons, it is essential to have a website for your business and to know the tools necessary for its design and operation. Today, website design is not an option for companies, but a priority, because websites or web pages are the mechanism for reaching all those potential customers who are on the internet and social media, who need to satisfy their needs and who are looking for solutions to their problems on these sites. FIND OUT MORE ON OUR WEBSITE Recent posts Web design: fundamental elements for building a website Web design: fundamental elements for building a website Author: Joysan Basanta 3 min read January 7,… Expanding services to new markets is not a game of chance: it’s science Want to take your business to new markets? Discover why the real strategy for scaling your service isn’t… “Low-cost” web design: DISCOVER THE HIDDEN COST Discover why cheap web design is not an investment, but an expense that costs you customers and cred… Lead nurturing guide for your B2B business: From generic emails to a sales machine Discover how lead nurturing turns cold prospects into potential customers ready to talk to sales. Is your digital advertising losing creativity and conversion due to the use of AI? Discover how AI affects your B2B business’s digital strategy. Does it kill creativity and conversion?… Design websites that sell: Your site is more than just a showcase Discover how to design web pages that not only look good, but also capture leads, scale sales, and automate… Share: Suscribe And find out about our latest publications at no cost