Push notifications on a website are a great, efficient, and economical marketing tool, as they help you stay in touch with your audience through messages that you can send to your users to communicate:
• Promotions and offers.
• Events and activities.
• Announcements and news.
• They are installed and configured on your website.
• They allow you to appear in mobile preview notifications when the screen is activated.
• They allow you to appear in browser notifications regardless of whether people are visiting your website or not.
• Unlike other options, they are easy to set up and do not require advertising investment.
• It is the best solution for a B2C strategy because it allows you to establish prior communication with many people without them having to provide personal information.
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• It allows you to increase traffic to your website. Every time you publish something on your website, your subscribers will find out about it.
• It allows you to increase sales, because it increases the frequency of visits to your store if you generate a blog post every time you launch a promotion.
• You can generate recurring communication: You can schedule new notifications to appear at intervals relative to the time your audience subscribed.
• Newsletter subscriptions that keep people connected to your brand.
• Improve sales.
• Let your subscribers know about current subscriptions or new ones coming onto the market.
• Generate scheduled reminders for your frequent buyers.
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