Author name: Joysan Basanta

Discover why cheap web design is not an investment, but an expense that costs you customers and credibility.

Discover how to design web pages that not only look good, but also capture leads, scale sales, and automate processes for your B2B business in Latin America.

Why and How to Digitize Your Business Processes Author: Joysan Basanta November 6, 2023 Failing to transform processes digitally means becoming slower than the competition. It also puts productivity at risk by not having information at your fingertips, leading to setbacks and downtime. On the other hand, the costs of maintaining and managing these processes digitally are much lower. In fact, the level of integration of work teams in digitized processes far exceeds that of non-digitized processes. These are the reasons why SMEs should commit to their digital transformation as soon as possible: Listen to our audio version 1. Agility: Boost interaction between employees. Allow your team members to instantly access information and manage it quickly and easily. We recommend Slack, a tool that lets your employees chat, send audio and video clips, and even join online meetings. Slack link   2. Automation: Having digitized processes allows you to use tools to link specific actions in the process with subsequent actions. With Trello, development and design teams have a platform where they can set tasks, assign responsibilities, define delivery times, and perform other functions. It will be your greatest ally in increasing productivity and project management. Trello link 3. Resource savings: Assigning integration tasks to a digital platform allows for the optimization of human resources. The era of cold leads and chasing after them is over. It’s time to transform your approach and build a system that attracts customers who are truly worth your while. 4. Completeness of information: Accessibility of information thanks to having all information in the cloud. With Zoho Workplace and Google Drive, you can open Word or PDF documents, Excel files, PowerPoint presentations, and spreadsheets for immediate editing. They also allow you to collaborate with other users in real time. Add comments to pages and organize a video conference to review projects. Zoho Workplace link nlace Google Drive link Digital transformation is not simply an option for SMEs; it is imperative for survival and growth. If you are interested in learning more about the plans and prices of the tools mentioned in this article, you can click on each of the links provided. If you believe your company is ready to begin a digital transformation process, don’t hesitate to schedule a consultation with our experts. FIND OUT MORE ON OUR WEBSITE Recent posts Why and How to Digitize Your Business Processes Why and How to Digitize Your Business Processes Author: Joysan Basanta 3 min read November 6, 2023 Failing… Expanding services to new markets is not a game of chance: it’s science Want to take your business to new markets? Discover why the real strategy for scaling your service isn’t… “Low-cost” web design: DISCOVER THE HIDDEN COST Discover why cheap web design is not an investment, but an expense that costs you customers and cred… Lead nurturing guide for your B2B business: From generic emails to a sales machine Discover how lead nurturing turns cold prospects into potential customers ready to talk to sales. Is your digital advertising losing creativity and conversion due to the use of AI? Discover how AI affects your B2B business’s digital strategy. Does it kill creativity and conversion?… Design websites that sell: Your site is more than just a showcase Discover how to design web pages that not only look good, but also capture leads, scale sales, and automate… Share: Suscribe And find out about our latest publications at no cost

Learn some ways you can increase traffic to your landing page and generate your first leads from different traffic channels.

Discover how to digitize your restaurant’s services and all the benefits this will bring to your business. Having a digital menu is now essential.

Digital marketing: Learn about the main features, all the services, and benefits your business will get with a 100% digital menu.

Discover how an online store can streamline the purchasing process in your business, improving the customer experience and increasing your sales.

Push notifications on a website are a great, efficient, and economical marketing tool, as they help maintain contact with the public.

Find out about the solution that many restaurants and commercial establishments have used to minimize pandemic restrictions: a 100% digital restaurant menu.

Web design: fundamental elements for building a website Author: Joysan Basanta January 7, 2021 Websites have become powerful tools for positioning a company or brand in the digital environment. Currently, they are the main means of visibility for companies, as they are the public face of companies or brands. Web design is crucial to achieving this goal. There are certain tools for building or designing websites. These tools are tailored to each company’s need to become visible in digital environments, so a number of resources must be taken into account to provide content for the website. For example, photo editing software such as Photoshop. It is also recommended to use web design programs that involve typography and others that relate to the distribution of space for page content. For small businesses or brands that are just getting started in the digital environment, we recommend using tools called Content Management Systems or CMS for your website design. These tools help you create and shape websites or web pages more easily and with much more graphic content, such as WordPress, Blogger, Wix, among others. One of the most recommended tools is WordPress. In addition to being very popular among web designers, it is an excellent open-source tool that facilitates the creation of business websites, universities, blogs, educational websites, and also online stores. WordPress is also recommended because it offers a wide variety of themes and plugins that facilitate web design. For all of the above reasons, it is essential to have a website for your business and to know the tools necessary for its design and operation. Today, website design is not an option for companies, but a priority, because websites or web pages are the mechanism for reaching all those potential customers who are on the internet and social media, who need to satisfy their needs and who are looking for solutions to their problems on these sites. FIND OUT MORE ON OUR WEBSITE Recent posts Web design: fundamental elements for building a website Web design: fundamental elements for building a website Author: Joysan Basanta 3 min read January 7,… Expanding services to new markets is not a game of chance: it’s science Want to take your business to new markets? Discover why the real strategy for scaling your service isn’t… “Low-cost” web design: DISCOVER THE HIDDEN COST Discover why cheap web design is not an investment, but an expense that costs you customers and cred… Lead nurturing guide for your B2B business: From generic emails to a sales machine Discover how lead nurturing turns cold prospects into potential customers ready to talk to sales. Is your digital advertising losing creativity and conversion due to the use of AI? Discover how AI affects your B2B business’s digital strategy. Does it kill creativity and conversion?… Design websites that sell: Your site is more than just a showcase Discover how to design web pages that not only look good, but also capture leads, scale sales, and automate… Share: Suscribe And find out about our latest publications at no cost