NEWS

Here are five reasons why outsourcing digital marketing may be the best decision for your company.

In today’s digital age, paid media campaigns are essential for reaching a wider audience and generating conversions.

Does your brand need a change? Get inspired by the Story of GoRocket’s Rebranding Author: Maria Penagos May 30, 2024 In a digital world that never stops, adapting is more than a skill: it’s essential. When we founded our agency about eight years ago, knowledge about digital marketing was quite scarce in our area. At that time, the term “Community Manager” dominated the scene. If your business had a presence on social media, it was probably thanks to hiring a community manager. Beyond that, there wasn’t much else. 1. Our History: Origins and Recognition of a Niche When we launched our agency, digital marketing was just beginning to gain recognition in our environment. Back then, if a company was on social media, it was probably because it had hired a “Community Manager” — and that was all anyone knew. The general lack of knowledge about what digital marketing could offer was a double-edged sword. On the one hand, there was a vast untapped market waiting to be conquered. On the other hand, many potential clients did not understand their own needs or what digital solutions could do for them. This situation made us see the need for a name that resonated with clarity and familiarity, leading us to create Community Marketing, a simple but powerful term that directly referenced our initial approach. 2. Identifying Our Niche As our team gained experience, we realized that our knowledge could be especially valuable to growing businesses. These companies didn’t just need an online presence; they needed strategies that would transform that presence into actual sales and sustainable growth. This is where our personalized diagnostics and consulting began to make a difference, allowing us to tailor our services to each client’s specific needs. 3.Brand Renewal The name Community Marketing began to feel limiting. We were doing much more than managing social media; we were facilitating the complete digital transformation of our clients. We needed a name that reflected our ability to propel businesses forward quickly. 4. The Birth of GoRocket Adopting a New Name GoRocket, the name we chose, represents our promise to propel our customers beyond their expectations. This change not only refreshed our image, but also redefined our commitment to the success of every customer who decides to place their trust in us. GoRocket represents our essence: Becoming a Rocket. Turning our customers into machines that take off and break through their own glass ceilings. 5. How We Can Boost Your Business If you’re thinking about how to revitalize your marketing, consider one of our free diagnostics. We’ll help you identify areas for improvement and design a plan that maximizes your resources for remarkable growth. Transforming our brand from Community Marketing to GoRocket has been an exciting journey that has taught us the real value of change and adaptation. Through this story, we hope to inspire you to consider your own opportunities for growth and not be afraid to reinvent your approach to marketing. Would you like to learn more? Visit our site and discover how we can boost your digital marketing strategies together. FIND OUT MORE ON OUR WEBSITE Recent posts Does your brand need a change? Get inspired by the Story of GoRocket’s Rebranding Does your brand need a change? Get inspired by the Story of GoRocket’s Rebranding Author: Maria… Expanding services to new markets is not a game of chance: it’s science Want to take your business to new markets? Discover why the real strategy for scaling your service isn’t… “Low-cost” web design: DISCOVER THE HIDDEN COST Discover why cheap web design is not an investment, but an expense that costs you customers and cred… Lead nurturing guide for your B2B business: From generic emails to a sales machine Discover how lead nurturing turns cold prospects into potential customers ready to talk to sales. Is your digital advertising losing creativity and conversion due to the use of AI? Discover how AI affects your B2B business’s digital strategy. Does it kill creativity and conversion?… Design websites that sell: Your site is more than just a showcase Discover how to design web pages that not only look good, but also capture leads, scale sales, and automate… Share: Suscribe And find out about our latest publications at no cost

Why and How to Digitize Your Business Processes Author: Joysan Basanta November 6, 2023 Failing to transform processes digitally means becoming slower than the competition. It also puts productivity at risk by not having information at your fingertips, leading to setbacks and downtime. On the other hand, the costs of maintaining and managing these processes digitally are much lower. In fact, the level of integration of work teams in digitized processes far exceeds that of non-digitized processes. These are the reasons why SMEs should commit to their digital transformation as soon as possible: Listen to our audio version 1. Agility: Boost interaction between employees. Allow your team members to instantly access information and manage it quickly and easily. We recommend Slack, a tool that lets your employees chat, send audio and video clips, and even join online meetings. Slack link   2. Automation: Having digitized processes allows you to use tools to link specific actions in the process with subsequent actions. With Trello, development and design teams have a platform where they can set tasks, assign responsibilities, define delivery times, and perform other functions. It will be your greatest ally in increasing productivity and project management. Trello link 3. Resource savings: Assigning integration tasks to a digital platform allows for the optimization of human resources. The era of cold leads and chasing after them is over. It’s time to transform your approach and build a system that attracts customers who are truly worth your while. 4. Completeness of information: Accessibility of information thanks to having all information in the cloud. With Zoho Workplace and Google Drive, you can open Word or PDF documents, Excel files, PowerPoint presentations, and spreadsheets for immediate editing. They also allow you to collaborate with other users in real time. Add comments to pages and organize a video conference to review projects. Zoho Workplace link nlace Google Drive link Digital transformation is not simply an option for SMEs; it is imperative for survival and growth. If you are interested in learning more about the plans and prices of the tools mentioned in this article, you can click on each of the links provided. If you believe your company is ready to begin a digital transformation process, don’t hesitate to schedule a consultation with our experts. FIND OUT MORE ON OUR WEBSITE Recent posts Why and How to Digitize Your Business Processes Why and How to Digitize Your Business Processes Author: Joysan Basanta 3 min read November 6, 2023 Failing… Expanding services to new markets is not a game of chance: it’s science Want to take your business to new markets? Discover why the real strategy for scaling your service isn’t… “Low-cost” web design: DISCOVER THE HIDDEN COST Discover why cheap web design is not an investment, but an expense that costs you customers and cred… Lead nurturing guide for your B2B business: From generic emails to a sales machine Discover how lead nurturing turns cold prospects into potential customers ready to talk to sales. Is your digital advertising losing creativity and conversion due to the use of AI? Discover how AI affects your B2B business’s digital strategy. Does it kill creativity and conversion?… Design websites that sell: Your site is more than just a showcase Discover how to design web pages that not only look good, but also capture leads, scale sales, and automate… Share: Suscribe And find out about our latest publications at no cost

5 mistakes in prospecting and attracting buyer personas that telecommunications companies make and that you should not overlook in your business

Learn about the four areas of communication for Buyer Personas that will enable you to maximize conversion in your funnel for your customers.

Several companies have recently asked us how to improve the quality of their leads through digital advertising strategies.

If you are about to launch or manage e-commerce marketing, these four KPIs are some of the points you should not overlook:

Using the ROI formula, we can identify whether a campaign’s investment is paying off or whether the strategy needs to be changed.

How can I define it? What parameters should I use? Who is right? Who knows how to calculate it? We are going to teach you one of many methodologies, useful whether you are just starting out or already managing keyword campaigns. (meta)