In a digital world that never stops, adapting is more than a skill: it’s essential. When we founded our agency about eight years ago, knowledge about digital marketing was quite scarce in our area. At that time, the term “Community Manager” dominated the scene. If your business had a presence on social media, it was probably thanks to hiring a community manager. Beyond that, there wasn’t much else.
When we launched our agency, digital marketing was just beginning to gain recognition in our environment. Back then, if a company was on social media, it was probably because it had hired a “Community Manager”
— and that was all anyone knew.
The general lack of knowledge about what digital marketing could offer was a double-edged sword. On the one hand, there was a vast untapped market waiting to be conquered. On the other hand, many potential clients did not understand their own needs or what digital solutions could do for them. This situation made us see the need for a name that resonated with clarity and familiarity, leading us to create Community Marketing, a simple but powerful term that directly referenced our initial approach.
As our team gained experience, we realized that our knowledge could be especially valuable to growing businesses. These companies didn’t just need an online presence; they needed strategies that would transform that presence into actual sales and sustainable growth. This is where our personalized diagnostics and consulting began to make a difference, allowing us to tailor our services to each client’s specific needs.
The name Community Marketing began to feel limiting. We were doing much more than managing social media; we were facilitating the complete digital transformation of our clients. We needed a name that reflected our ability to propel businesses forward quickly.
Adopting a New Name GoRocket, the name we chose, represents our promise to propel our customers beyond their expectations. This change not only refreshed our image, but also redefined our commitment to the success of every customer who decides to place their trust in us.
GoRocket represents our essence: Becoming a Rocket. Turning our customers into machines that take off and break through their own glass ceilings.
If you’re thinking about how to revitalize your marketing, consider one of our free diagnostics. We’ll help you identify areas for improvement and design a plan that maximizes your resources for remarkable growth.
Transforming our brand from Community Marketing to GoRocket has been an exciting journey that has taught us the real value of change and adaptation. Through this story, we hope to inspire you to consider your own opportunities for growth and not be afraid to reinvent your approach to marketing.
Would you like to learn more? Visit our site and discover how we can boost your digital marketing strategies together.
