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Facebook Ads: 5 recommendations for selling the right way

Author: Rodrigo Esteban Mejía Escorcia

4 min read

May 2, 2020

Facebook Ads: celular revisando la red social Facebook al lado de un computador.

Over time, having a presence on different digital channels has become an essential tool for increasing sales for all organizations and companies. Online sales through social media have become a key component for businesses of all kinds. Today, I’m going to talk specifically about Facebook and give you what I consider to be the most important recommendations that have worked very well for me when using Facebook Ads.

Facebook is the social network with more than 1 billion users connected daily, making it one of the most popular worldwide. Facebook’s great capacity to promote a company or business is surprising, and it has developed several tools that can be useful for marketing a wide range of products. Selling on Facebook in an appropriate way involves following a series of tips to ensure that any strategy using Facebook Ads is effective.

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facebook ads: incono de facebook siendo atraido por un imán

Be creative with your Facebook Ads campaigns

This part in particular is the basis of everything. If you want to attract the attention of different users on the network, imagination and creativity are important to get noticed with your Facebook Ads. A long and tedious explanation is useless if it does not attract the audience’s attention.

Create short videos for Facebook Ads

Take advantage of the fact that videos have become a phenomenon these days. Creating content such as videos is effective in grabbing the public’s attention. It is important that these videos be short, as most long videos cause the audience to lose interest. Consider this format for your next Facebook Ads.

Build anticipation in your Facebook Ads

Definitely don’t reveal everything! Focus on conveying the general idea and creating the right atmosphere before launching the other communication pieces or the product. Talk about the benefits of your product or service and the advantages it will bring to potential buyers if they purchase it. If we can achieve that, we will have taken an important step towards a possible sale.

Boost your posts with Facebook Ads

facebook ads: computador en la interfaz de facebook

Promoting your posts through Facebook Ads is one of the easiest ways to reach many more people. This tool has the advantage of allowing you to segment your audience and only reach the people you want to reach. This allows you to avoid wasting money on audiences that are not actually interested in your product or service. If you want to learn how to do this, we invite you to click on this link.

Drive traffic to your website with Facebook Ads

If you constantly generate content on your Facebook account and on all your social networks in general, seriously consider creating a website to redirect users to your web page. It’s useless to have lots of likes and not generate sales.

Therefore, to get many more visits from Facebook and other social networks, you need to have a good marketing and social media strategy that takes into account Facebook, tools such as Facebook Ads, and other social networks.

If you want to learn how to generate income through Facebook, we invite you to click on the following link.

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