In the digital world, capturing attention is a daily challenge for companies when it comes to attracting customers. There are many ways to do this, as long as the message is clear and compelling. An effective tool for achieving this is push notifications, which enable direct and timely communication with users.
A very practical way to stay in touch with your prospects and customers is to send push notifications to your website visitors. These consist of automatically sending a reminder, event, promotion, product, or publication, regardless of whether the customer is browsing the site or not. All you have to do is log in to your browser from your PC or cell phone, depending on which device you used to subscribe. This action is usually referred to as “Enable notifications.”
Push notifications are designed to increase loyalty and make remarketing more economical, since you don’t have to pay for ads again to re-attract visitors to your site. When a person visits a website and has not yet made a purchase decision, if this user activates notifications, the business or company will be able to stay in touch with the person without even having their contact details. You can also send them other promotions and offers related to their purchasing preferences, increasing your return on investment.
There are tools such as Indigitall and OneSignal that not only offer easy integration with your website, but have also developed plugins that can be installed as add-ons for CMS such as WordPress, making this type of implementation a dramatic and effective alternative for any marketing strategy.
Unlike other alternatives such as emails and SMS, most push platforms have a free version that generally allows small businesses to start venturing into the world of notifications without having to spend a lot of money.
If you are interested in implementing push notifications as part of your business’s loyalty strategy, you can contact us and request a free consultation with one of our digital marketing strategists.
