The internationalization of services in the digital world is more affordable than it seems. Do you have a service business that already operates locally? Then you’ve already done the hardest part.
Selling in dollars, accessing new markets, and competing with the big players no longer requires an office in Miami or a team in Europe. It requires strategy.
With digital tools, you can open markets in the US, Spain, or Latin America without leaving your office.
If you feel it’s time to expand, we’ll show you where to start in this blog.
Until recently, it was believed that only large companies could internationalize. Today, digital channels allow businesses with five employees to sell in five countries. Literally.
Data to back this up:
● 58% of SMEs that export do so 100% online (Statista).
● E-commerce and the contracting of digital services in Latin America and the US are growing at double-digit rates annually.
Key advantages of digital for internationalization:
● Rapid validation: You can test your proposal with targeted ads before investing heavily.
● Precise reach: Tools such as Google Ads, LinkedIn, and Meta allow you to reach your ideal buyer persona directly.
● No heavy structures: You don’t need local staff or an office at your destination.
The best part? You can compete globally with LATAM costs. But there are mistakes that can slow you down if you don’t avoid them.
Internationalizing is not just about translating your website into English and launching generic ads. There are common mistakes that can be costly.
So, what are the first practical steps to doing it right?
Before considering selling, you need to answer three key questions:
1. Is there demand for my services in that country?
● Answer: Request a digital demand study.
2. What is the actual size of the target audience?
● Answer: Estimate search volume, segmentation, and average ticket size per market.
3. How do I reach that buyer persona without losing money?
● Answer: Create a digital strategy focused on performance and conversions, not just “visibility.”
The internationalization of services is not for the future. It is for today.
You don’t need to be a multinational corporation or have offices in five countries. You just need:
● A clear strategy
● A realistic assessment of the market
● And a team that knows how to execute digitally
The next step is simple: request your free assessment. There you will discover:
● What the digital demand is for your services abroad
● The size of the audience you could reach
● And how you could start selling in dollars (without dying in the attempt)
Let’s take the first step together today.
