Social media is a broad term that encompasses many things. It is a series of tools that allow us to use different communication channels in the digital world. The key to all these concepts is that social media marketing refers to the strategic creation of a new channel of communication with a 100% digital audience.
Social networks are a space or platform where the audience connects in different ways. Each social network has different functions, and within social media marketing, each one works in a unique way, seeking specific objectives to be achieved with the strategy.
• Social media: Facebook, Twitter, LinkedIn, Google+. Interactive platforms where communities come together to share common interests, from family news to a passion for dog photography.
• Blogs: WordPress, Blogger, Typepad. Publish articles created on your website about topics of interest to your community and potential customers.
• Multimedia: iTunes, YouTube, etc. Includes all tools that allow you to share multimedia content in video and audio formats.
1. Targeted advertising: Thanks to social ad platforms, it is possible to leverage all the information that the network has about users to launch campaigns aimed precisely at the audience we are looking for.
2. Detailed statistics: It will be possible to use this information to find out which content works best with our target audience and thus reinforce our inbound marketing strategy.
3. Strengthens the bond between the audience and the brand: Being present in the same places as users fosters closeness and can help break down barriers between the audience and the brand.
4. Stimulates virality naturally: Being on social media gives users the option to share content with others. For brands, this is a great opportunity to promote recognition and make content reach further.
5. Connects with the target audience and provides real-time feedback: This allows us to better understand their tastes and needs in order to get all our marketing actions right.
