In 2019, Juan Ramón Gómez, a journalist from Cadiz, launched the book “Emprendedoras: una completa guía para lanzar tu proyecto, con más de cien ejemplos de mujeres que hicieron realidad el suyo” (Entrepreneurs: a comprehensive guide to launching your project, with over a hundred examples of women who made theirs a reality). This work recounts the experiences of numerous women in their entrepreneurial careers, addressing the challenges they faced and offering strategies to overcome them. In it, Inbound Marketing is presented as a fundamental tool for success.
“Emprendedoras” details each phase of establishing a business in Spain, from creating a business plan and seeking financing to obtaining grants and selecting partners. However, its distinctive value lies in the fact that it goes beyond being a simple manual on entrepreneurship. The book intertwines theory, including crucial tools such as Inbound Marketing, with the experiences of more than 100 women entrepreneurs. They share their problems and mistakes, providing valuable lessons so that others can avoid falling into the same traps.
The idea for this book, with a foreword by journalist Charo Izquierdo, came about when the author, after interviewing several female entrepreneurs, noticed that many of them longed for a practical guide for their first steps. Thus, “Emprendedoras” seeks to guide those who decide to become entrepreneurs, avoiding a focus solely on theory (which often does not materialize in practice) and integrating practical concepts such as Inbound Marketing, all combined with inspiring real-life stories.
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