Often, customers think about branding or mass advertising without knowing who their target audience is, and they make the mistake of trying to reach everyone, which dilutes the effectiveness of their strategy and ultimately makes them irrelevant to everyone.
The target audience is the group of people who are likely to be interested in the product or service you offer, and therefore more likely to buy your product or request your service. To find this audience, segmentation is used to optimize the market, defining the group of consumers most likely to buy from you.
Defining who these people are, what they are like, and where they are—the people who need, want, or are interested in your product or service—will help you design an attractive and effective strategy.
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1. Reduce conversion costs: Focusing on the right audience will help us optimize the campaign budget, as it will not be necessary to conduct trial tests on everyone, but only on the target audience.
2. Shorten conversion time: In-depth audience analysis can take time, especially if we have a large volume of information. But that analysis will reduce response times and deliver faster results.
3. Increases brand recall: Knowing which channels and media to use (traditional or digital) to get the campaign to its destination, as well as the language to convey, will give you greater visibility and more impact in less time.
4. Strengthen brand loyalty: If you know the real needs of your niche, you can create benefit plans that satisfy them, which will help create a bond between the brand and the audience.
5. Explore new market niches: Studying audiences will also allow us to access niches that we had not considered and that may be interested in us.
